Pioneering the Future
Introducing the new NASA
Beyond NASA’s extensive history of space missions, the agency has deeply influenced society here on Earth. Recognizing this connection, NASA sees potential for rebranding to further its impact. Moving forward, NASA aims to position itself as a leader in inspiring bravery and facing challenges, both in space exploration and on our home planet.
To achieve this mission, NASA will redefine its public offerings, prioritizing resources that support learning and creativity. Whether it’s providing tools for exploration or fostering innovation, NASA will be there to empower individuals and communities. Additionally, NASA will leverage its brand equity to partner with influential brands, expanding its reach to new audiences. However, NASA remains committed to its loyal fanbase, who share a passion for science, exploration, and patriotism.
By embracing these values and forging new connections, NASA seeks to inspire, engage, and unite people worldwide in the pursuit of knowledge and discovery.
Our Essential Values
Innovation
Innovation is regarded as a form of bravery by NASA. We encourage creative thinking and strive to develop innovative solutions to tackle challenges. For instance, during the Apollo 13 mission, the team had to think outside the box to ensure a safe return to Earth.
Exploration
NASA has identified the keyword "exploration" as another pillar
of bravery. It takes a special kind of courage to venture into the unknown, such as going to remote and isolated places like the moon. Despite the high risks and challenges, the rewards of exploration can be immeasurable, providing life-changing experiences and oppor-tunities to learn about different cultures.
Discovery
The final keyword recognized as a foundation of courage is "discovery". Discovering new information through exploration is crucial. Most importantly, to overcome difficult situations, individuals must uncover their inner strength to triumph.
NASA has a new personality.
Our Essence — The Past
NASA's landing of a human on the moon was a remarkable achievement that left a lasting impact on world history. After the job was finished, NASA did not have a plan. The program faced setbacks such as the Challenger and Columbia explo-sions, leading to its suspension until Ronald Reagan revived it to establish the International Space Station.
Our Essence — The Present
NASA is planning to make a new impact on the public
by continuing to push boundaries, innovate, and advance humanity. The organization aims to inspire people world-wide to become pioneers and explorers, using the same passion that has defined our past. NASA will offer support and guidance to foster courage in those who wish to pursue their adventures beyond the horizon. Whether it be adventuring to the remote wilderness, pursuing higher education, and other endeavors, NASA will be there.
Our Audience
Personas help brands understand their audience, tailor messaging, and guide designs. Through extensive research, we have identified that our target audience shares three common beliefs:
